PULLMAN, Wash. - Thousands have watched the video of the substation explosion that rocked Manhattan's East Village Monday night.
Across the country in Pullman, Washington employees at Schweitzer Engineering Laboratories watched on their televisions and knew they had to help.
Business Director Erik Newman of SEL Sales and Customer Service said "Electric power is a modern marvel and when we see the images on the news reports pictures you know on the web … It's just that much more important that we all do more than we can To get it safely and quickly.
SEL makes circuit boards about the size of a DVD machine that fit inside substations like the ones flooding all across the East Coast.
Schweitzer Engineering Laboratories, Inc. today announced they would reduce prices by 30 percent and expedite delivery of all SEL products going to customers affected by Hurricane Sandy. The company is also offering technical support to customers to speed up power restoration and is making an immediate donation of $100,000 to the American Red Cross to help in the relief effort.
"After seeing the news and the huge impact caused by Hurricane Sandy," said SEL Chief Operations and Finance Officer Nancy Hindman, "we knew we needed to act quickly. We have increased our usual 10 percent disaster discount to 30 percent to help those affected."
"It is incredibly rewarding to know that we are part of this type of community to give back," said Newman, "it's really humbling to help out in some small way."
SEL has already been providing technical support to its customers through its regional support centers in the Northeastern United States.