SPOKANE, Wash. - The Spokane Veterans Memorial Arena's temporary name change to the "Bon Jovi Veterans Memorial Arena" is over. Organizers had planned to temporarily rename the Arena to promote the October 6th, Bon Jovi concert. Some were upset by the temporary name change and called it disrespectful to veterans. Friday, arena General Manager Matt Gibson confirmed to KHQ, that they had reversed their idea of the temporary name change. Gibson said it was meant to be a fun, silly marketing ploy that backfired and they decided to raise the white flag.