Submitted by Fox First at Ten on November 14th
By ANNE D'INNOCENZIOAP Retail Writer
NEW YORK (AP) - Wal-Mart Stores Inc. on Wednesday is officially launching its first mail subscription service, called Goodies, that lets shoppers discover new foods from the comfort of their homes.
For a monthly fee of $7 that includes tax and shipping, customers will receive a box of five to eight hand-picked samples, ranging from organic to ethnic products that are not currently carried on Wal-Mart's shelves. If customers like the products, they can purchase full-size versions on www.goodies.co.
Wal-Mart told reporters in late May that its research division - called Walmart Labs - was creating a food subscription service, but it didn't offer many details.
Wal-Mart's move into subscription services comes as it's experimenting with different ways to cater to its customers.
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
