News Summary: Microsoft picks up Yammer for $1.2B

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News Summary: Microsoft picks up Yammer for $1.2B

By The Associated Press
SOCIAL DEAL: Microsoft has agreed to buy Internet startup Yammer for $1.2 billion in an effort to provide more Facebook-like features to its corporate customers. Yammer Inc. specializes in building private social networks that enable employees within the company to track each other's work.
THE MOTIVE: The Yammer deal announced Monday is part of Microsoft Corp.'s effort to adapt to changing technology that is driving demand for more Internet-connected services and social networking tools.
FACEBOOK DNA: Yammer, founded in 2008, raised money from some of the same people that backed Facebook after that online social network was started in 2004.
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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